You've come up with a concept for your online course. You're enthusiastic about the subject and can't wait to begin educating new students and share your knowledge with the world at large.
However, before you can start selling online courses, you must first generate the material for them.
You'll also need to make some videos to build an appealing online course.
For online course content, video is the “gold standard.” Video content is multisensory, so students can see and hear it, making it more engaging and memorable.
Don't be frightened if the prospect of creating video content appears daunting. To create high-quality videos for your online course, you don't need expensive equipment or years of on-camera experience.
In fact, you can do anything from the comfort of your own home.
We'll walk you through every stage of the video recording process in this guide, from selecting the correct equipment to feeling comfortable in front of the camera, and everything in between.
Step #1: Gather your Gear.
When it comes to video recording, having the correct equipment is crucial. There are numerous tools available, and deciding one to use can be time-consuming and complex.
To make videos for your online course, you don't need a professional studio or expensive recording equipment.
To begin, here are some of our preferred cameras, microphones, and lighting options.
The audio quality of your online course videos is crucial. It was discovered that clear voiceover audio was present in 75% of videos that viewers evaluated as "excellent" or "great."
If your audience can't hear you or there's a lot of background noise, they're unlikely to watch the entire video - or complete your online course.
We recommend using an external microphone instead of the one built into your computer for the best audio quality.
Microphones are divided into two categories: dynamic and condenser.
Dynamic microphones smooth out vocal flaws and isolate your voice, so you don't have to worry about background noise or acoustics as much.
Condenser microphones capture sound with greater detail and accuracy, making them ideal for studio conditions with less background noise.
Let's start with the good news: you might not require an external webcam for your online course videos. The cameras on most smartphones are at least 1080p, if not 4K.
If you're filming on your computer, you can choose to use a camera with a greater quality than the built-in one.
You may wish to invest in a tripod whether you use a smartphone, DSLR camera, or webcam.
Extra movement picked up by cameras from the surface they're sitting on can make your photo look unsteady. A tripod can help you get a steady shot by stabilising your camera.
So, what kind of lighting should you get?
We recommend having at least a basic lighting setup so you can capture video anytime you want, without having to wait for the perfect natural light.
In larger indoor teaching venues, a three- (or four- or five-) point configuration offers you complete control over your lighting quality.
You could consider a Tri-Shade Ring Light or a Lume Cube Broadcast Lighting Set.
Step #2: Arrange your space
In-person educators know how important it is to create a positive learning environment for their students.
The same may be said for online classes. People prefer educational films shot in a casual atmosphere over big-budget studio productions (according to an academic study on online learning).
So, rather than thinking of your filming location as a movie set, consider it as a classroom. Choose and set up your location with the experience of your pupils in mind.
Here are some suggestions for filming your course videos:
Select a setting that corresponds to the subject of your course.
Select a setting that corresponds to the subject of your course. You could shoot a fitness class at your home gym or a cookery session in your kitchen, .
Take into account the energy in the space. A vibrant color palette with a moving background might represent a high-energy environment, whilst a simple color palette and a static background can convey a more relaxing atmosphere.
Make the experience as immersive as possible. Include objects that emphasize your brand and issue in your photo. If you teach art, display your materials in a frame.
Before we go any further, bear in mind that your recording setup doesn't have to be perfect in order for you to create fantastic course content that your audience will enjoy. People appreciate educational films for a variety of reasons, according to research, including perceived learning, delivery style, and even video length.
In other words, having a studio-quality recording is less important than the content of your film. It's now time to organize your stuff.
Step #3: Make a video content plan.
You can avoid overshooting material, adding hours of extra editing time, or missing to cover a crucial aspect of your lesson by planning out your video content before you start recording.
It's easier for your learner to acquire knowledge and stay engaged when your films are well-structured and clear.
Decide whether you want to write a full script for each video or just utilise a few bullet points after you've finished your outline. A script prevents you from using filler words or droning on about one subject before moving on to the next.
Plus, having a script just out of frame or on a teleprompter might assist boost your confidence and keep you from freezing up if you're anxious about being on camera.
Just make sure you're not staring at a script and reading it out loud. People want to see you as a human, not a machine. Authenticity is a critical consideration for 86 percent of consumers when determining which brands to enjoy and support.
When it comes to coming across as authentic, your tone and language are extremely important.
Keep it conversational and utilise straightforward language, whether you use bullet points to remain on track or read from a script.
Refrain from cramming too much content into a single video lesson. Instead, break each lesson down into smaller, easier-to-understand chunks. Consider making six different videos if you're explaining a six-step process.
Your kids will understand the same material, but you will be less likely to lose their focus in the middle of the video. And as more students complete each session, your course will reach a larger audience, allowing more individuals to learn and profit from it.
Now that you've planned out all of your content, it's time to put it all together. Let's make some videos for an online course.
Step #4: Record your online course videos
You're in the right frame of mind.
When you go in front of the camera and press record, a sensation of stage fear washes over you.
That's quite typical. When it comes time to hit record, a lot of people — even confident, seasoned presenters - freeze in front of the camera lens.
First and foremost, remember that your audience does not expect you to be perfect when it comes to overcoming self-doubt.
They aren't attending your class to observe a flawless expert. They've enrolled in your course because they're interested in the subject and want to learn from you.
Make sure to test your audio and video before you start filming on the technical side. Nothing is more frustrating than recording an entire class only to discover that your microphone isn't connected or the illumination is off.
Consider including screen recordings once you've finished recording your video. Showing your computer screen can help make your instruction easier to follow if part of your course requires demonstrating things like coding or Photoshop.
Turn on the lights, turn on the camera, and get ready for some online course action.
It can be intimidating to record video for your online course, but it doesn't have to be. You'll be well on your way to making video less